Hirsch Gift

Hirsch Gift is a promotional products supplier.  As their Marketing Manager, I was tasked with increasing their social media presence and uplifting them as a consideration in the growing and competitive tech space specifically in the promo industry.

My work here included:

Moving them from an email platform where we could not track analytics and remove old email addresses, to MailChimp, where we increased our open rates by creating more newsletter options instead of sales specific items.

Increasing their reach on Twitter by 75% and increasing their connections on their Facebook page and Instagram by 50%.

Engaged with their clients at events by hosting raffle drawings for prized promotional products.

Worked within the industry standardized platforms to update the products listed in their search engines and increase their rankings to give more visibility to the products.

Originated Press Releases to industry news letters and created print ad campaigns to bring more visibility to popular products.

Increasing awareness of their digital catalog through email and digital campaigns to reduce the waste associated with the amount of printed catalogs in Spring and Winter.